Business of Home Logo - Maker&Son
 - Maker&Son

“After a rough patch, Maker&Son is acquired”

Maker&Son, the U.K.–based direct-to-consumer furniture brand, has been acquired. The purchaser is Inc & Co, a British business group founded in 2019 that owns a wide range of retail and digital companies.

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“How Maker & Son built a furniture brand on the road”

“The father and son team mostly rely on a fleet of vans that drive to potential customers to show off the furniture in person (they have one brick-and-mortar location in Manhattan, and one in Sussex, England). Like a lot of things about Maker & Son, it started organically as a way to save money—how else can you establish a physical presence in a market without a big spend on building out a store and paying rent? But over time, it’s become an integral part of the brand’s strategy”

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 - Maker&Son
 - Maker&Son

“Why more showrooms are hitting the road”

“In recent years, traveling sales haven’t exactly fallen out of practice, but brands are increasingly relying on digital sales conversions to instantly meet buyers when they want. That said, a number of home brands are now turning to mobile showrooms as a way to connect with designers and clients alike, transforming vans and trucks and taking to the road.”

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“Maker&Son taps Jim Hardy as its first US president”

“British furniture brand Maker&Son has announced Jim Hardy, a former senior vice president at Ralph Lauren and most recently the interim president of One Kings Lane, as the brand’s first North American president. The new role coincides with Maker&Son’s stateside expansion, with their first showroom in Tribeca opening this month, alongside the rollout of 12 mobile showrooms across America beginning in April.”

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sea-green-velvet-scatter-back-sofa-living-room-makerandson - Maker&Son
Marnie sitting on the left hand side of a malachite green sofa. In front of her is a Dove coffee table styled with a large bowl and books. - Maker&Son

“Can this UK furniture brand make showrooms-on-the-go work?”

“In an era of multihyphenates, it’s not uncommon for careers to cover a lot of ground—but Alex Willcock has truly gotten around. The British entrepreneur’s resume includes cabinetmaking; retail operations, management, buying and design; corporate responsibility; and big-data marketing…”

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