THE TIMES newspaper calls Maker&Son Mobile Showrooms ‘ingenious’

THE TIMES newspaper calls Maker&Son Mobile Showrooms ‘ingenious’

July 21, 2020

Finding new ways of selling isn’t (or wasn’t) just a response to Coronavirus and social distancing, but we’re pleased that The Times chose to highlight Maker&Son’s approach to customer experience. In articles on Friday 17th and Saturday 18th 2020, the Times article shared how homeware retailers across the UK are finding new ways of selling - from face coverings to virtual showroom tours to virtual consultations - the industry reacted positively and it appears many of these new methods are being welcomed by consumers.


In fact, Maker&Son’s ‘ingenious mobile-van showrooms’ on wheels have been on the road since we launched in the UK in February 2018. Actually, our Mobile Showrooms were around even before launch. The idea came about as founders Alex and Felix were developing furniture for our Song range, and found that the most effective way to explain how the most comfortable furniture in the world feels to customers was to let them experience it for themselves. 


So, they put a Song Armchair in the back of a van, and the rest is history. 


Maker&Son Mobile Showrooms do more than just transport furniture to customers’ homes - they provide the opportunity to see, feel and sink into an Armchair or Love Seat and Footstool without having to leave home. This has always been a convenient and customer-focussed way to experience our furniture, but now, in the new world of social distancing, it seems that this approach suits customers more than ever. Of course, Mobile Showrooms are cleaned before and between all visits, and since all Maker&Son furniture is made with removable covers, the covers are also changed in between visits.



Leave a comment

Comments will be approved before showing up.


Also in Stories

Industry Insider and the Business of Home explore the Business of Maker&Son
Industry Insider and the Business of Home explore the Business of Maker&Son

March 03, 2020

Our own summary of Business of Home's article about Maker&Son. This story contains links to the article, which walks through the history of the business and founder, Alex Willcock.

Read More

Maker&Son Manhattan Showhome
Two Years and Counting

February 03, 2020

Following our recent business expansion to the USA, Vogue USA share their thoughts about Maker&Son making Britain's comfiest couches

Read More

Song Armchair in English Mustard Corduroy sitting in the Cook's new family room
Old House, New Armchair

January 13, 2020

Read More